Asking Questions The Sandler Way, by Antonio Garrido
A good salesperson is like a petulant child: Always asking questions. The trick however, is to ask the right questions at the right time.
Most sales reps use a "show and and throw up" process for selling. The best sales reps, however, are adept at asking great sales questions.
Watch this summary to explore the seven stages of the Sandler Selling System and the questions you can ask in each to become a more effective sales person.