Contagious by Jonah Berger
Why do some things 'catch on'? Marketing plays a role, but sometimes it just doesn't explain viral success. Jonah Berger has come up with a smart structure for runaway contagious success.
Why do some things 'catch on'? Marketing plays a role, but sometimes it just doesn't explain viral success. Jonah Berger has come up with a smart structure for runaway contagious success.