According to Stephen Bistritz and Nicholas Read, selling to senior-level, or ‘C-Suite’, executives requires different skills and strategies from the more traditional departmental-level sale. It’s all about timing.
Read next
Top 4 Curated VC Picks + Must-Read Top 3 Books for 17Jan2024
Discover the top 4 curated VC picks and must-read books for January 17, 2024. Explore VC strategies, startup funding trends, and insights from industry experts.
💰 Top 4 Curated VC Picks + Must-Read Top 3 Books for 03Jan2024
Discover the top 4 curated VC picks and must-read books for December 2023. Learn about the challenges facing big VC funds. Plus, explore insightful books on building great teams and effective leadership.
💰 Top 4 Curated VC Picks + Must-Read Top 3 Books for 20Dec2023
Discover the top 4 curated VC picks and must-read books for December 20, 2023. Explore topics like gender washing in venture capital and techniques for fundraising in deep tech startups. Plus, find insights on sales growth, permission marketing, and personal freedom from renowned authors.