Book Summaries ·

The Design of Business

The Design of Business
Photo by Shiromani Kant / Unsplash

by Roger Martin

How do you design a business, you ask?

That's a great question, and Roger Martin (the former Dean of the Rotman School of Business) has the answers. The most successful businesses, Martin argues, are incredibly adept at both imagining a new future and them doing what’s necessary to make it happen.

Read next

Unlock 20-30% Productivity Gains in 2025 with AI

Is your CEO or investor aiming for 20-30% productivity gains in 2025 with AI? Trailyn Ventures can help. Join our Innovators Office Hours to unlock AI strategies that deliver results across product, engineering, and operations, from Blockchain to AI to Data. Let’s power your innovation!