This week we've got 3 new book summaries for you that you can watch or listen to for the week of November 28th.
Fanatical Prospecting by Jeb Blount
After Facebook, Twitter, and LinkedIn arrived on the scene, there as a lot of hope that the profession of sales would be changed forever. No longer would a salesperson have to pick up the phone and cold-call prospects. After all, all of those old school sales tactics don’t work anymore, right? Wrong.
Jeb Blount is here to tell us that not only do the same techniques that have always worked still produce results, they might produce even more today because so many of your competitors are off chasing the latest bright shiny object.
Onward by Howard Schultz
When Howard Schultz set out on business, it was not his objective just to make money. He wanted to build a great, enduring company: a balance between revenues and relationships. The result we all know was Starbucks. However, the Starbucks journey has not always been positive. An obsession on growth tainted the company over time and Starbucks lost its sparkle.
In his biographical book, Onward, Schultz shares with us the challenges he faces and actions taken to reinstate the third place in our lives. So, in less time than it takes to enjoy a skinny, extra hot caramel macchiato, join us to find out how we can learn from Starbucks soul-saving steps.
Wooden on Leadership by John Wooden
“Am I the biggest? The best? The fastest?” These are questions that basketball Coach John Wooden suggests we avoid as leaders. While we all would like to get positive answers to these challenges, Wooden suggests they are actually detrimental to being a great leader.
So what should we do? Wooden offers us his Leadership Pyramid: Fifteen progressive characteristics that he applied throughout his lengthy NBA career that describe his key facets of leadership. Join us for ten minutes to find out the building blocks for leadership success.
Busy, right? We hope that you enjoy this weeks books. Enjoy with me in the pursuit of creativity and growth.
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