AR continues to prove itself as a shopping tool. It can help consumers visualize products on “faces and spaces,” to make better-informed decisions. This is amplified during a pandemic when it can bring back some of the product essence and dimension that’s lost in retail lockdowns.
On the “sell side,” AR likewise resonates with brands and retailers. On one level, it appeals to their creative sensibilities — erstwhile stuck in 2D media — to demonstrate products in their full 3D glory. On a more practical level, they’re seeing real results from AR-based campaigns.
The world as we know it has changed significantly in the last decade. As Executive Chairman of the World Economic Forum, Klaus Schwab, said way back in 2015, we are currently living through what could be considered as the Fourth Industrial Revolution.
Robotics, AI, quantum computing, fully autonomous vehicles and more are changing the way we work, the way we communicate and, importantly, the way we store and share information.
The manufacturing sector is no exception, and it is currently seeing a resurgence of interest in next generation technologies, with blockchain in particular capturing the imagination of many. Its application in cryptocurrencies, the broader ramifications of being able to store information in a decentralized manner, and its facilitation of smart contracts could pave the way for a complete overhaul in the way we make new products. But what exactly is blockchain technology, can it be beneficial to your business and if so, how?
3 min read →
NASA - Best Photo from Last Week
HiRISE Captured Perseverance During Descent to Mars
Last Updated: Feb 19, 2021, Editor: Tony Greicius
The descent stage holding NASA’s Perseverance rover can be seen falling through the Martian atmosphere, its parachute trailing behind, in this image taken on Feb. 18, 2021, by the High Resolution Imaging Experiment (HiRISE) camera aboard the Mars Reconnaissance Orbiter. The ancient river delta, which is the target of the Perseverance mission, can be seen entering Jezero Crater from the left.
HiRISE was approximately 435 miles (700 kilometers) from Perseverance and traveling at about 6750 mile per hour (3 kilometers per second) at the time the image was taken. The extreme distance and high speeds of the two spacecraft were challenging conditions that required precise timing and for Mars Reconnaissance Orbiter to both pitch upward and roll hard to the left so that Perseverance was viewable by HiRISE at just the right moment.
The orbiter’s mission is led by NASA’s Jet Propulsion Laboratory in Southern California. JPL, a division of Caltech, manages the Mars Reconnaissance Orbiter for NASA’s Science Mission Directorate in Washington. Lockheed Martin Space in Denver, built the spacecraft. The University of Arizona provided and operates HiRISE.
Credit: NASA/JPL-Caltech/University of Arizona
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