Winning With Customers, by Keith Pigues
How valuable is your company to your customers? Why? How did it achieve that value? If you don't
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The next few years represent either the biggest opportunity or the biggest threat to your livelihood that you’ll experience
Now, Discover Your Strengths by Marcus Buckingham
A great organization must not only accommodate the fact that each employee is different, it must capitalist on this difference.
SPIN Selling by Neil Rackham
Having spent time observing top performers, Neil Rackham has distilled their expertise into a methodology we can all use to
Selling To The C-Suite by Stephen Bistritz and Nicholas Read
According to Stephen Bistritz and Nicholas Read, selling to senior-level, or ‘C-Suite’, executives requires different skills and strategies from the
Contagious by Jonah Berger
Why do some things 'catch on'? Marketing plays a role, but sometimes it just doesn't explain
The Character Based Leader
Although there may be differences in the detail, all the authors agree on the core message of this book: that
Make Your Idea Matter by Bernadette Jiwa
According to Jiwa, the path to success is littered with great ideas poorly marketed. She warns us to not let
The Tipping Point by Malcolm Gladwell
The Tipping Point is a book of significance to anybody who wants to make their product or service viral. It
The Power of Your Subconscious Mind
Why can one of us be sad and the other happy? Why can one of us be rich and another
The Unstoppables by Bill Schley
Entrepreneurs will make the jobs, invent the industries, create the new markets, and populate the new companies that will rebuild
Predictable Revenue
by Aaron Ross This book contains the exact sales process Aaron Ross used to grow the outbound sales process at